There's something wonderful about being part of a brand's first steps into the world. When we are trusted with a vision like this we put in some extra heart and soul. Willow by the Sea is the creation of Luke and Corina, the parents of Willow, who undertook a real life sea-change from New York to Newcastle (the full story is on their website for the curious ones). We spent the afternoon under a Sunday Supply Co umbrella on our local beach (what a dream to work in our own backyard) which was deserted even though the weather was sublime. Willow was an absolute star. She was only six months old and smiling on cue! Maybe she knows what a great thing her parents have created.

Amanda JonesComment