Why I love SnapChat
A huge part of what I do as The Honest Jones is creating content for companies that want something more authentic. It gets me super excited when I have the opportunity to humanise a brand or company in order to connect better with their audience!
So naturally SnapChat is something I am right into. SC gives me real, instant access to daily happenings of real humans all around the world! From my lounge room I can watch the head designer of Chloé take her bows at Paris fashion week. I can see behind the scenes of the Golden Globes. I can gather tips and tricks from snaps of my favourite creative muses at work. But not only can I see the big beautiful creative parts of life, but the in-between and seemingly insignificant moments that make us who we are.
SnapChat also gives me a way to share more of my work and life without the pressure of presenting a finished product. It's a "work in progress" kind of media.
So find me as THEHONESTJONES on snapchat, and allow me to get oh-so-very 'honest' with you!
As if thats not enough to love here are two more reasons to love SnapChat taken from Collective Mag article by Lizzy Abegg:
IT’S RAW (AND REAL)
Instagram, which used to be ‘take a pic, add your in-app filter and post’ is now more often than not, take a pic with an SLR camera, grade it in Photoshop, liquefy your hips and stretch your legs, filter it in VSCOcam and post, three weeks later. It’s still epic (we love it!) but it’s not instant or particularly authentic. And to be honest, it doesn’t give us that voyeuristic buzz it used to. But Snapchat does, there’s no way to make yourself thinner or blemish free (thank god), or post something a few days after it happened – it’s just NOW. So it’s a pretty raw, authentic (with a shaky-cam and all) view into the lives of bloggers, brands, friends and celebs that we otherwise wouldn’t get.
IT GETS BEHIND THE SCENES
People love BTS. Some of our most popular blog posts to date have been the ‘behind the scenes’ view into the world at Spell. So we already knew our customers and readers loved BTS. So, for us Snapchat is the quickest and best way of giving our customers what they love, which is a sneak peek into the magic behind the magic (so to speak).
Personally, I’d die to see the inside of Zimmermann’s design room, or a marketing meeting at One Teaspoon, or the set of For Love & Lemons latest campaign shoot in real time. I’d also love to see my fave blogger choosing her outfits in the morning (rather than just the perfect outfit shot they post on Instagram) and the fly-on-the-wall list goes on.